System architecture

This page focuses on system boundaries and data flow rather than code-level details. Think of it as the map of the whole ActionX platform.

Platform layers

The website, Publisher Dashboard, SDK, Backend API, and MCP are the main ways users enter ActionX.

Handles intent detection, retrieval orchestration, ranking, and result return.

Provides product and program supply that supports different commercial outcomes.

Handles event ingestion, observability, financial management, and settlement.

Requests enter through the access layer, then converge into ads-server for decisioning.
During decisioning, the platform pulls candidates from product, affiliate, or SaaS program sources.
Impression and click events are written into Redis Streams, then persisted by data-center.
Settleable data ends up in finance-center, which powers statements and withdrawals in the publisher dashboard.

See how the platform is organized across access, decisioning, observability, and settlement.

See how these services show up as user-facing capabilities in the dashboard.