The four capability layers
Access layer
Exposes SDK, Backend API, and MCP entry points for different product architectures and request paths.
Decision layer
Understands intent, retrieves candidates, evaluates relevance, and determines the final result to return.
Supply layer
Aggregates product, program, and partner resources to keep the platform supplied with matchable candidates.
Observability and settlement layer
Handles event capture, performance analysis, and revenue flow to complete the operational loop.
How each role sees the platform
- Publishers care most about Dashboard, Analytics, Billing, and Withdrawals.
- Developers care most about integration paths, request structure, and returned results.
- Advertisers and partners care most about supply, traffic context, and performance validation.
Related reading
Publisher guide
See how these platform capabilities map into publisher-facing workflows and dashboard functions.
Developer integrations
See how these capabilities surface through the integration interfaces.
Advertiser notes
Understand the supply model and traffic environment from a partnership perspective.