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This page is not meant to define metrics academically. It is meant to help you read the reporting dashboard quickly and correctly.

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Start with these core metrics

  • Requests: How many requests entered the ActionX decisioning flow
  • Impressions: How many ads or recommendations were shown to users
  • Clicks: How many times users actually clicked
  • CTR: Click-through rate, which helps you judge relevance and serving quality
  • Revenue: Revenue accumulated under the current reporting scope

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The two common views in this page

By Time

View request-level performance over time to inspect request quality and fill behavior during a specific period.

By Ad

View performance by ad or recommendation to see which content drives better clicks and revenue.

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What to focus on in this diagram

  • Start at the top summary cards to establish the overall trend.
  • Then move to the charts to confirm how things changed over time.
  • Finish with the table and Top Ads to identify the best-performing content.
  • Start with the summary metrics to determine whether the issue is in request volume, impressions, CTR, or revenue.
  • Then inspect the trend chart to find the affected time window.
  • Finally, use the By Ad view to identify which results drove the change.