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This page explains where ActionX results come from and how they enter the decisioning flow.

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Where supply comes from

  • product-feed: product feeds, affiliate products, and semantic retrieval results
  • partner-stack-feed: SaaS programs, partner projects, and entity matching results
  • Other candidate sources orchestrated by ads-server

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How the platform matches

  • First, understand user intent and entities
  • Then retrieve candidates from multiple supply sources
  • Finally, determine the result using relevance and platform policy

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What to focus on in the diagram

  • Left: supply sources
  • Middle: decisioning and ranking
  • Right: the result form users ultimately see
This section exists to help partners understand the platform model. It does not imply that a self-serve advertiser console is currently available.