> ## Documentation Index
> Fetch the complete documentation index at: https://docs.actionx.top/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics and reporting

> Understand requests, impressions, clicks, CTR, revenue, and top ads through the lens of the dashboard.

This page is not meant to define metrics academically. It is meant to help you read the reporting dashboard quickly and correctly.

```mermaid theme={null}
flowchart TB
    summary["Summary cards<br/>Requests<br/>Impressions<br/>Clicks<br/>CTR<br/>Revenue"] --> trend["Trend view<br/>By Time"]
    summary --> table["Breakdown view<br/>By Ad"]
    trend --> insight["Find volume and quality changes"]
    table --> topads["Find top ads and top performers"]
```

## Start with these core metrics

* Requests: How many requests entered the ActionX decisioning flow
* Impressions: How many ads or recommendations were shown to users
* Clicks: How many times users actually clicked
* CTR: Click-through rate, which helps you judge relevance and serving quality
* Revenue: Revenue accumulated under the current reporting scope

## The two common views in this page

<Columns cols={2}>
  <Card title="By Time">
    View request-level performance over time to inspect request quality and fill behavior during a specific period.
  </Card>

  <Card title="By Ad">
    View performance by ad or recommendation to see which content drives better clicks and revenue.
  </Card>
</Columns>

## What to focus on in this diagram

* Start at the top summary cards to establish the overall trend.
* Then move to the charts to confirm how things changed over time.
* Finish with the table and Top Ads to identify the best-performing content.

## Recommended troubleshooting order

* Start with the summary metrics to determine whether the issue is in request volume, impressions, CTR, or revenue.
* Then inspect the trend chart to find the affected time window.
* Finally, use the By Ad view to identify which results drove the change.