> ## Documentation Index
> Fetch the complete documentation index at: https://docs.actionx.top/llms.txt
> Use this file to discover all available pages before exploring further.

# Ad settings and policy

> Understand where publisher configuration lives and what those settings affect.

This page is written from an operations perspective. The goal is not to explain the internal policy engine, but to help you understand what these settings influence.

```mermaid theme={null}
flowchart LR
    settings["Ad settings"] --> placement["Display positions"]
    settings --> format["Preferred formats"]
    settings --> frequency["Frequency and experience strength"]
    settings --> priority["Traffic prioritization"]
    settings --> analytics["Validate with analytics"]
```

## What this usually affects

* Which placements can show results
* Whether the experience leans more toward cards, lightweight recommendations, or in-text enhancement
* Serving frequency, experience intensity, and page footprint
* Which traffic segments and scenarios are prioritized for monetization

## How to think about it

<Columns cols={2}>
  <Card title="Think of it as an experience layer">
    Start by viewing it as a set of experience and operations controls, not an internal engineering system.
  </Card>

  <Card title="Read it alongside analytics">
    After any configuration change, the most meaningful view is how requests, CTR, and revenue shift in Analytics.
  </Card>
</Columns>

## What to review alongside it

* Changes in requests, CTR, and revenue before and after a configuration update
* Click performance across placements and result styles
* Whether user experience and revenue improve together after frequency tuning